The study of effect of controversial advertising
碩士 === 淡江大學 === 國際貿易學系 === 88 === Abstract： The purpose of this study is to explore the effect of controversial advertising in different life style. If the people of different demograghic variables may effect by controversial advertising. The samples are collected from college students fr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mkq6xu |