The Study of Consumer Evaluation of Reference Price─Effects of Competitive Brands’ Prices information and symbolic brand
碩士 === 淡江大學 === 國際貿易學系 === 88 === Abstract: Retailers often present the reference price to enhance the effect of sale promotion when they are promoting. However, there are hardly researches on how other competitive brands’ price information may influence the effect of advertisement refere...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77928690327318329574 |