The study of Advertising Effect for Multi-Brands Strategy
碩士 === 淡江大學 === 管理科學學系 === 88 === In the decade of over supply of products, consumers encounter so many brands, They always switch the brand for some incentives. In order to adopt the multi-brands strategy to attract consumers and to expand the whole market share for the same category products....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33481492117084222048 |