A Study on Factors of the Intention of Internet Purchasing
碩士 === 大同大學 === 事業經營研究所 === 88 === This study finds out the 8 factors --information offer, trade mode, delivery function, after-service, security, attitude, brand image and price significantly effect the intention of Internet purchasing .The most important one is the price factor. In our samples, th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10234023934851310003 |