On relationship between purchasing motive of consumer and construction of object meaning─with cellular phone as example
碩士 === 國立雲林科技大學 === 工業設計技術研究所 === 88 === This research took the cellular phone NOKIA 3210 for example, discovered the relationship between purchasing motivation of consumer and construction of object meaning through the further interview with user. This research put the construction object meaning u...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2000
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Online Access: | http://ndltd.ncl.edu.tw/handle/37585867137910023897 |