The Research of the Effectiveness and Beneficial on the Professional Golf Tournaments from the Enterprises Sponsorship in Taiwan Area
碩士 === 真理大學 === 管理科學研究所 === 89 === The advertizing spending are raising and the effectiveness of commercial do not make the difference in customers; all of the reasons make the influence of sport sponsorship. Sports sponsorship provides many advantages than traditional commercial, for instance, the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77402838999889369934 |