The Influence of Brand Extension Fit and Corporate Image on Brand Equity for Service Industries
碩士 === 真理大學 === 管理科學研究所 === 89 === Brand equity is an important factor while consumers purchase products, and brand extension fit and corporate image are one of the most important thing to influence brand equity. The purpose of this research is to study the influence of brand extension fit and corpo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17005476778235381463 |