The impact of sponsorship on brand equity
碩士 === 國立中正大學 === 企業管理研究所 === 89 === In order to improve marketing performance in this competitive environment, businesses search for new effective promotion tools. Corporation sponsorship is immerging in recent years and it cannot only show business philanthropy to the public but also reach the goa...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/81282562644552922528 |