The Effect of Relationship Commitment and Trust on E-comerce''s Relationship Marketing
碩士 === 國立中正大學 === 資訊管理學系 === 89 === The relationship marketing provides a new avenue of e-commerce applications. The purpose of this paper is to explore the factors associated with relationship marketing in the e-commerce. We use the KMV model to examine the B2C applications. The findings of this pa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89538093993254202822 |