Effect of Attribute Knowledge on Consumer Preference
碩士 === 長庚大學 === 企業管理研究所 === 89 === ABSTRACT People usually considered all the attributes of a product, such as price, package, function…etc which may benefit the consumer themselves when they want to choose one product of several brands. How do product attributes formed preference, most r...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2001
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Online Access: | http://ndltd.ncl.edu.tw/handle/67272212169699814375 |