Effect of Attribute Knowledge on Consumer Preference

碩士 === 長庚大學 === 企業管理研究所 === 89 === ABSTRACT People usually considered all the attributes of a product, such as price, package, function…etc which may benefit the consumer themselves when they want to choose one product of several brands. How do product attributes formed preference, most r...

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Bibliographic Details
Main Authors: Pei-Ling Yang, 楊佩玲
Other Authors: Yung-Cheng Shen
Format: Others
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/67272212169699814375