Relationship among Product Involvement，Purchased Motive and Brand Equity－An Empirical Study for Product Classification for FCB model
碩士 === 中原大學 === 企業管理研究所 === 89 === Brand equity has played an important role in modern business management。Recognizing that high brand equity lead to high loyal consumer franchise and high operating performance，many companies today are aiming for brand equity。 The purpose of this study was to under...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62505511475847581732 |