A Study of Key Success Factor of a Dynamic Marketing Strategy System
碩士 === 朝陽科技大學 === 資訊管理系碩士班 === 89 === The process of developing and implementing strategies has been described over the years by various terms, including budgeting and control, long-range planning, strategic management, and strategic marketing management. All these terms have similar meanings. But m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04960769800798987785 |