Impacts of Trust and Control on Performance In Marketing Channel Relationships in the Informantion Industry

碩士 === 大葉大學 === 事業經營研究所 === 89 === The study is investigating the channel relationships in information industry. The purpose includes: (1) The impact of relational norms and control mechanisms on the trust and performance; (2) The impact of the trust between suppliers and dealers on the dealers'...

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Bibliographic Details
Main Authors: Hsing-Wen Huang, 黃幸雯
Other Authors: 劉水深
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/92012113203647102149