A Study of the e-mail Users’ Involvement in the Viral Marketing in Taiwan
碩士 === 大葉大學 === 事業經營研究所 === 89 === The study explored the e-mail users’ involvement in the viral marketing in Taiwan. As the e-mail becomes the most widely used communication medium in the world, some companies have used viral marketing to reach their customers successfully. Since this was an explor...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14970208847163079623 |