The Factors of Affecting the Establishment of Customers'' Trust and Relationship-Base on Automobile Products

碩士 === 大葉大學 === 事業經營研究所 === 89 === The main objective of this research was from domestic car-consumer to examine the influence of trust factor to consumer while purchasing a car and study how the trust mechanism developed from the different trust factors agter trade.Business enterprise could realize...

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Bibliographic Details
Main Author: 陳麗鈴
Other Authors: 楊明璧
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/18050679513924129690