The Study of Market-driven Journalism :A Case of the Entertainment News of TTV, CTV, and CTS in Taiwan
碩士 === 輔仁大學 === 大眾傳播學研究所 === 89 === John McManus（1994）uses market-driven journalism theory to explain when newsrooms have begun to reflect the direction of managers with MBAs rather than green eyeshades, the reader or viewer is a "customer", the news is a "product", and the ci...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36707831140590709381 |