The Choice of Marketing Method for Seasoned Equity Offerings in Taiwan
碩士 === 輔仁大學 === 金融研究所 === 89 === The thesis investigates the effect of the bookbuilding mechanism for seasoned equity offerings (SEOs) from 1995 through 1999. The discounts of SEOs using the bookbuilding approach are significantly lower than those using the fixed-price mechanism. Comparing the cos...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2001
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Online Access: | http://ndltd.ncl.edu.tw/handle/08800502605800328316 |