A Study of the Effect of Consumers'' Types and Perceived Risk to Online Purchase Intention
碩士 === 銘傳大學 === 資訊管理研究所 === 89 === The coming of Internet’s era introducing the change of business trading model transforms the consumers’ purchase behavior from traditional stores to virtual stores. To be successful, Internet marketers must understand their consumers’ types and perceived risk to in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13495195643214033498 |