Decision on Adopting Customer Relationship Management (CRM) in Enterprises
碩士 === 國立政治大學 === 企業管理學系 === 89 === To cope with the current increase in both competition and customer requirements, enterprises need more efficient methods to manage their relationships with customers. Previous researches focused mainly on the factors affecting the decision whether or not to adopt...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61618233403094963119 |