The Analysis of Characteristics of a Portal Site's Members and the Making of Selling Tactics: A Case Study of Taiwan's Portal Site

碩士 === 國立政治大學 === 資訊管理學系 === 89 === With the approach of informational era, the Internet users grow rapidly and the mass production of customers’ data results in the difficulty of the response from industries to customers. Moreover, the widespread use of portal sites and the establishment of new mar...

Full description

Bibliographic Details
Main Authors: Pei-Shiung Lin, 林佩璇
Other Authors: Wen-Ching Liou
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/47390896025805097308