The Effects of Situational Factors, Consumer Purchasing Involvement, and Innovativeness on Online Bidding Intention
碩士 === 國立政治大學 === 廣告學系 === 89 === The appearance of Internet has contributed to rapid growth of both surfer population and business applications. As a result, the Internet-based E-commerce has become a new business practices in the information society. Under the impact, the new consumption trend of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47178906864531349964 |