The Influence of Label Information on Consumers’ Fruit Purchasing Decision-Making－A Case Study on Taichung Consumers
碩士 === 國立中興大學 === 農業經濟學系 === 89 === This monograph measures the consumer perceptions and attitudes toward fruit labels, and estimates the influences of different label information on consumers’ fruit purchasing decision-making with “conjoint analysis”. The perceptions and attitudes toward fruit labe...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62947220046377675422 |