The influence of the introduction of new technology on consumers'' adoption willingness
碩士 === 國立成功大學 === 國際企業研究所 === 89 === Abstract The research explore the introduction of continuous innovation and discontinuous innovation in new cars from consumers’ point of view. Consumers form different perception characteristics of innovation toward these two kind of new technology. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38553077006835677682 |