Modelling of Consumers’Intention in Buying a House

• Main Authors: Ho, Chi Nam, 何志南
• Other Authors: Lin, Sheang-Bor
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/78558355235257926446

碩士 === 國立成功大學 === 都市計劃學系 === 89 === Intent consists of three constructs: attitude, subjective norms and perceived behavioral control. By studying the constructions of intent, we can predict consumers’ attitude and probability in buying a house. This study integrates theory of consumers’ behavior and theory of planned behavior to form a single theoretical framework. Residents of Taipei metropolitan area are the main subjects of the survey. The models of LISREL are used to explore the relations and effects of factors influencing consumers’ behavior and attitude in buying a house, and to compare the difference of the plans to buy a house between home-owners and non-home-owners. The results of the models show that the resources commanded by consumers planning to buy a house, such as housing information, financial status, etc. are the most significant factors to influence their intent. Non-home-owners are more prone to be influenced by real property brokers and mass media than home-owners, in addition, home-owners more concerned about the size and orientation of the house, traffic accessibility, and amenity of living environment.