Exploring the Marketing Niches for Freeway Intercity Bus Service from the View of Travelers’ Behavior
碩士 === 國立交通大學 === 運輸工程與管理系 === 89 === The market of freeway intercity bus service has been very competitive since entrance deregulation. In order to meet the travelers’ demands and explore the marketing niches, a conceptual framework containing five dimensions was then constructed based on the theor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32372904067870683349 |