The Communication Effect for Popularizing Nuclear Power Generation by Advertising Appeal and Spokesperson''''s Type
碩士 === 國立交通大學 === 經營管理研究所 === 89 === This study aimed to examine the communication effect through advertising appeal and spokesperson''''s type in color file ads. The experimental product is "nuclear power generation". The main objective of this research is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95078893927228075787 |