A Study for Advertising Spokesperson Effects For Endorsed Brand
碩士 === 國立交通大學 === 經營管理研究所 === 89 === Advertisings are often used and important tool in marketing communication. Endorsers are used extensively in advertising. This study aimed to examine the communication effects through the number of endorsers and the negative celebrity information in color file ad...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93602603803362767057 |