A Study On The Relationship of Service Brand Equity‚Consumer Involvement and Repatronage Intention — Insurance Services
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系 === 89 === According to International Economic Indices(2000)‚services industries are up to 64.3% of GNP. Facing the rapid changing environments and insufficient domestic demand, Taiwanese industries are experiencing tremendous challenges and problems from their interna...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15946267220601401771 |