The determinants of relatinoship commitment: a comparative study on products and services relationship marketing
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系 === 89 === In recent years, relationship marketing has given rise to the common interest in theory and practice. Most past studies, however, have been concentrated on long-term business-to-business relationships. Although more research has been devoted to the consumer...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/01451079898063673487 |