A Study on Service Brand Equity and Fashion Consciousness Affecting Repurchase Intention— A Case for Consumer of Convenience Store
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系 === 89 === In the intensively competitive business arena, most convenience stores are concerned about how to differentiate their brands, and how to meet the customers’ demands and the trends of society change. In this research, the relationships among Service Brand Equ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16291147132732282866 |