A Study of Information Management in Chinese Advertisements from the Application of Presuppositions

碩士 === 國立清華大學 === 語言學研究所 === 89 === Presupposition plays a basic and important role in people’s daily communication. Because presupposed content is taken for granted by communicators, communication can be effective and economical. However, presupposition can be viewed as a strategy if a...

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Bibliographic Details
Main Authors: Wan-ling Chang, 張婉玲
Other Authors: Feng-fu Tsao
Format: Others
Language:en_US
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/22496942294509545998