考慮重覆購買之創新擴散模型與實證研究
碩士 === 國立臺北大學 === 企業管理學系 === 89 === The innovation diffusion of new product becomes more and more important.We consider of repeat purchase to re-model Bass diffusion model in the thesis and discuss the influence of repeat purchase on Bass model.Then ,we build a new model to simulate the market under...
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| Format: | Others |
| Language: | zh-TW |
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2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72203740813274462165 |