Marketing Strategies of Internet Bookstores in Taiwan
碩士 === 國立臺北大學 === 企業管理學系 === 89 === OBJECTIVE 1) To confer different operating styles of Internet bookstore, 2) To develop marketing strategies facing different internal and external environment for each kind of Internet bookstore. CONCLUSOION 1) STP Strategy Non-virtual Internet booksto...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50766420625400571751 |