Marketing Strategies for Nonprofit Organizations-the Case Study of Corporate foundations
碩士 === 國立臺北大學 === 企業管理學系 === 89 === The concept of marketing is not only adopted in profitable organizations, but also practiced by not-for-profit organizations to attract members, donors and the attention of general public in fulfilling the purpose the organization is serving. Corporate foundations...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84250425949612681569 |