diversified weekly consumption behavior and marketing strategy-china times weekly
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 89 === Abstract My research is based on the magazine industry in Taiwan, discussing the target, the segment, the positioning and marketing strategies of the successful weekly magazine, including the four main competitive trends, the products, prices, cha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89660833646046351616 |