The study of channel relationship by the agency theory and channel compliance
碩士 === 國立臺灣大學 === 商學研究所 === 89 === The manufacturer depends on resellers to perform a variety of functions on its behalf. The distribution channel constitutes a set of agency relationships.The study will discuss the relationships between manufacturers and retailers based on the agency theory and cha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78909573351608128824 |