A Case Study of CRM Applications in Credit Card Industry

碩士 === 國立臺灣大學 === 商學研究所 === 89 === Customer Relationship Management (CRM) is one of the major e-business trends recently. In order to compete for higher wallet shares of customers, companies need to offer the right product to the right customer through the right channel at the right time. CRM system...

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Bibliographic Details
Main Authors: Wu Cheng-Ta, 吳承達
Other Authors: Huang Chung-Hsing
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/41945393552589659222