A Case Study of CRM Applications in Credit Card Industry
碩士 === 國立臺灣大學 === 商學研究所 === 89 === Customer Relationship Management (CRM) is one of the major e-business trends recently. In order to compete for higher wallet shares of customers, companies need to offer the right product to the right customer through the right channel at the right time. CRM system...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/41945393552589659222 |