The Effects of Price Promotion Frequency, Discount Size, and External Reference Price on Consumers’ Behavior
碩士 === 國立臺灣大學 === 商學研究所 === 89 === ABSTRACT GRADUATE INSTITUTE OF BUSINESS ADMINSTRACTION NATIONAL TAIWAN UNIVERSITY NAME：HUNG-WEN, TSAIDATE：JUNE, 2001 ADVISER：CHUNG-JAW, CHANG The Effects of Price Promotion Frequency, Discount Size, and...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/18172891645143450177 |