The Factors in determining College Students’ Purchasing Behavior of Books on the Internet Channel
碩士 === 國立臺灣大學 === 商學研究所 === 89 === The sales of consumer goods on the Internet grow from $7.8 billion in 1998 to an estimated $108 billion in 2003 (Forrester Research, Nov. 1998). Despite the importance of B2C, little has been known about the factors in determining consumer purchasing behavior onlin...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56979850826952719650 |