The Effect of Consuming Situations on Preference of Product Attributes
碩士 === 國立臺灣大學 === 商學研究所 === 89 === Dhar and Wertenbroch (2000) Examined how consumer choice between hedonic and utilitarian goods is influenced by the decision situation. They defined the product attributes into two categories: hedonic and utilitarian, and tested in two kinds of decision situation:...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/57994671546364767253 |