A Study of Integrating R&D and Marketing Interface in Pharmaceutical Industry
碩士 === 國立臺灣大學 === 商學研究所 === 89 === Pharmaceutical industry is a unique industry with tremendous business opportunities and challenges. As changes from health authority, competing pressure within healthcare market, and expectations from shareholders increased, all of these have forced pharmaceutical...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2001
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Online Access: | http://ndltd.ncl.edu.tw/handle/46566031571358245391 |