Customer Valuation in Database Marketing : An Empirical Study of 3C Distributor
碩士 === 國立臺灣大學 === 國際企業學研究所 === 89 === The purposes of this research are twofold. One is aimed to conduct customer purchase behavior analysis, including Inter-purchase Time Analysis, Customer Active Analysis, and Customer Value Analysis. Another is to conduct product assortment analysis, including St...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/43907222879125285151 |