The Analyses of Customer Value and Promotion of Credit Card Database Marketing
碩士 === 國立臺灣大學 === 國際企業學研究所 === 89 === Database Marketing is a useful method of implementing Relationship Marketing and One-to-One Marketing. Incorporating with cross-sectional product correlation analysis and vertical-sectional interpurchase time analysis, we can know consumers’ needs and movements...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88372495468864715329 |