Accessing Marketing Channel Motivation:Accessing Marketing Channel Motivation:
碩士 === 國立臺灣科技大學 === 企業管理系 === 89 === The role of distributors in marketing channel has been increasingly important nowadays. To maximize the efficiency of marketing channel distribution, manufacturers usually need to provide distributors incentives so that long-term cooperation can be well maintaine...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56083564271236963811 |