The Customers'''' Satisfaction on Service Recoveries

碩士 === 中國文化大學 === 國際企業管理研究所 === 89 === ABSTRACT Because the service failure is unavoidable, if service failure occurs during service delivery system, good service recovery can enhance customer satisfaction, establish the relationship with customer, and prevent customer from betraying the...

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Bibliographic Details
Main Authors: Ying-Ying Wang, 王英櫻
Other Authors: Shao-Cheng Cheng
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/22653036976138600872