The Study of the Relationship between Service Recovery,Customer Satisfaction and Brand Equity
碩士 === 中國文化大學 === 國際企業管理研究所 === 89 === Service failures occur avoidlessly in a service delivery process and service recov-ery might be adopted to response to the affair. Therefore, this research primarily dis-cusses the effects of the service recovery upon the customer satisfaction and brand eq-uity...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13421121998863025982 |