Customer Relationship Management in The Travel Web Site
碩士 === 中國文化大學 === 觀光事業研究所 === 89 === As there is no systematic analysis for the connection between the travel website and it’s “Customer Relationship Management, CRM”, this research is an exploratory study by the approach of Grounded Theory. Taking six local travel website companies in Taiwan as obs...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18733181935163525941 |