顧客滿意、品牌權益與顧客終身價值關係之研究－以KTV為例
碩士 === 東吳大學 === 企業管理學系 === 89 === Abstract With the trend of stressing service efficiency and quality, the line between manufacturing industry and service industry is getting indistinct. The focus of economic activities has turned to service from products. Customer satisfaction has played...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/16652496208821385999 |