知覺價格、知覺品質與知覺價值對購物意願之影響─不同通路類型及產品之比較
碩士 === 東吳大學 === 國際貿易學系 === 89 === With the development of internet, customers have more choices when they want to purchase commodities besides traditional retailers and direct mail-order . They could use the new channel, ex. Internet, and shop on the net quickly and conveniently. Therefore, shopping...
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| Format: | Others |
| Language: | zh-TW |
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2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46179574983465847429 |